The Australian Broadcasting Corporation has a longstanding credibility as the politically uninterrupted programmer for free content into the homes of all Australians, nationwide. They have a long list of mission statements, reports, charter policy documents, and are seemingly willing and prepared for all forms of criticism, feedback and complaints into managing their public profile accordingly.
But when a revolution of great heights appears out of nowhere, even the ABC cannot resist riding the coattails of the media insurgence that came about from KONY 2012.
Of the two networks that are free to air in Australia and aim to provide a thorough journalistic approach to world news and current affairs, the ABC and SBS, on the whole, seem to do a fairly successful job in getting things done without ‘slagging’ competitive networks.
The ABC only managed to produce 3 out of the 38 stories that had mention to Joseph Kony or the Lord’s Resistance Army pre-March 2012, and despite the fact that they advertise their ‘Editorial Independence’ it would seem as though the personal journalistic gain of mentioning ‘KONY 2012’ would prove too tempting for the ABC journalistic team.
One may even assume, that reporting on the topical issue would run up a nomination for the coveted journalistic prize, The Walkleys.
Most certainly, SBS journalist Aaron Lewis deserved his nomination for the award, with SBS providing only 18 stories mentioning either Jospeh Kony or the Lord’s Resistance Army, and of this 18, 5 of them were pre-KONY campaign. Not to mention, the thirteen stories that were reported post-KONY 2012 5 were the same stories available in English, Fillipino, Turkish, Chinese, German or AFRICAN! Good on you SBS, for providing a world news event in AFRICAN, relating to AFRICA, and relevant to the 7.3% of our population that was born in Africa, keeping in mind this figure does not account for our migrants.