“Facebook’s mission is to give people the power to share and make the world more open and connected”
The Invisible children have created what is to be known as the fastest spreading video to date. Through social media, the KONY 2012 campaign has spread like wildfire. But what role has social media played in the success of this circulation.
There are particular reasons that are attributed to how well the campaign was received, and the simplification of the issue has caused not only the success, but too the critique of the approach to solving the problem at hand.
Social media has been used as in informal platform, to turn its audience from passive consumers to active campaigners. The Invisible Children have successfully made it seem as though this is not only a problem worth fighting for, but also a problem with a solution. And their solution is not long hard months of groundwork, but it follows a three-step program of informing, fundraising and action.
Two of these three steps they have made accessible to not only specialist in politics and activism, but to everyday folk from the comfort of their home. How?: A simple click of a button. The KONY 2012 campaign asks you to sign the pledge, and share the story (at the very least, and then in addition send them thirty bucks).
Social media, in this instance and as it acts everyday, plays the role of the jocks and hotties in high school. Just like you wore a skirt above your knees so as not to be the target of segregation, social media requires of you to know the latest trend (and let people know you’re on top of it) in a digital world, where your virtual footprint has become inerasable, but your visibility within your online presence is essential.
And hasn’t it worked well.
Thinking of the concept philosophically, the KONY 2012 campaign has made ‘not doing anything’ as equally influential in terms of change as ‘making a choice’. By not ‘making a choice’ to share the extravaganza that they have made oh-so-accessible, you in turn become an accessory to the crimes being committed.