10 things i hate about ‘Hugh’

“I brought it back to A Current Affair, they looked at all this stuff, and in the end they never ran the story”.

The Kony 2012 campaign has become a revolution, where not only can you spread the message of justice through the convenience of your social networking accounts, but you can well and truly make a difference by putting your money where your mouth is. On the home page of ‘The Invisible Children’s” Kony 2012 page, 3 of the 5 site directional tabs lead you to donate, buy merchandise, or obtain the resources to be part of the revolution; so this means buy the merchandise in a roundabout way.

And this brings me to:

The Project.

And i’m not talking about the housing blocks in the Bronx.

When Channel 10’s ‘The Project’ put together their uninterrupted Kony 2012 program, how could they resist calling in a specialised team to make the most out of the whirlwind campaign that is marketing mastermind Jason Russel’s brain child. Channel 10 had already chosen to employ a prime-time emergency special to draw in a larger audience purely on curiosity surrounding Kony, rather than ratings interest in The Projects program itself.

Who else to comment on the extravaganza, than the freshly recruited Ten News Political Editor and Bureau Chief, Hugh Riminton.

Upon his professional comment and dissection of the phenomenon, Riminton couldn’t resist the mention of his personal efforts for the cause. Despite the fact over a decade has passed since he had been on project in Uganda, the key note of his address states that it is rival network Channel 9’s fault that this story hasn’t come to light earlier:

“I brought it back to A Current Affair, they looked at all this stuff, and in the end they never ran the story”.

A prime-time, news-breaking, real-life, dissection by Channel 10 & The Project.